I want to stay up to date with social media, but don’t know where to start when incorporating it into my tradeshow display strategy. Help!
(A) Social media is still relatively new for most businesses, which means that most people are still figuring it out. In other words, there are less rules with what you can and can’t do and more space to experiment and have fun. Here are 3 tips to successfully integrate social media into your tradeshow marketing; keep it simple, keep it professional, and keep it related to your goals.
If your emphasis is on having more people approach your booth, make sure to announce the event on social media and invite current and potential clients to sign up or ask questions in advance. Or, offer people who RSVP to your event a promotion or deal which they can claim only when they visit you at your show. If you’re looking for a strategy to keep visitors interested in your company after your show, invite potential clients to follow you on Twitter, Facebook, or subscribe to your YouTube channel for a chance to win a product or service that your company offers. Report the winner to all who signed up a few days after your show ends. Promote your contest at the tradeshow on a small, easy to interchange banner, like the imagine https://everything-displays.myshopify.com/products/imagine-retractable-banner-stand-with-interchangeable-graphic-print-single-sided
See http://www.rickwhittington.com/blog/clever-social-media-trade-show-tips/ and http://library.constantcontact.com/download/get/file/1102206192776-69/50+Social+Media+Ideas+For+Your+Tradeshow.pdf for more useful tips.