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Trade Show Displays
Trade shows are events wherein several companies from a specific industry gather together and present their full product lines to the viewing public. The first few days of trade shows, also called trade fairs, are open only to trade visitors, people who are directly or indirectly involved in the industry, and the last few days are open to the general public.
Joining trade shows could be expensive. Space rental alone costs a lot and the build up and break down of an exhibitor's booth also entail additional charges. For many exhibitors, they cut reduce expenditure either by renting a complete booth scheme, which already includes space rental, walls, lighting, chairs, a table and a garbage bin. These booth schemes are already set up by the time the exhibitors arrive and all the participants need to do is to set up their respective booths. Normally, products or services are highlighted during trade shows and companies try to attract the attention of potential customers through the use of various aids, and the most common visual aids used are the displays themselves
Trade show displays are a means to help visitors have a better understanding or appreciation of the product or service being marketed. The displays can be anything from a simple and tangible product sample to product photographs and high technology audio/video presentations. Although exhibitors are only supposed to put their trade show displays within the confines of one's designated exhibit area or booth, an exhibitor may, with special arrangements with the fair organizer, put display items in strategic areas of the fair grounds. The purpose of this is to direct visitors to your main display area. Depending on the restrictions imposed by the organizers, displays can often be seen on the floor, hung on walls, and sometimes, even suspended from ceilings.
There are several displays available in the market. The most commonly used trade show displays are listed below:
Banner Stands: These commonly come in a retractable, spring-back variety. These are relatively easy to set up and do not necessarily require a lot of space. Normally, banner stands show the company logo and some basic company information or a tagline.
Counters and Cabinets: These serve several purposes. From one's personal storage space, or a display rack for items that are not big enough to command attention on their own. Usually, small items such as mobile phones, laptops, and video / digital cameras are displayed on counters.
strong>Literature Racks:Ideal for exhibitors who mainly display print materials. Literature racks are normally thin and light. They are sturdy enough to hold books and magazines.
Panel Displays: These portable trade show displays come in several sizes and colors. Panel displays can be small enough to fit on a tabletop or large enough to cover the width of a booths rear walls. Most panel displays reach about 20 ft in width and are usually...
