Portable Trade Show Booths

Trade shows can be an excellent investment in your business, especially if the services you offer can benefit your colleagues at the show as well as the attendees. Your work at the event is an important promotional tool for you and your company, but equally important is the image you present to those attending the show. Some are content to simply show up with a few folding tables and chairs, a banner and some flyers. While this is a simple approach, a company determined to leave a strong impression invariably has some form of portable trade show booth display instead.

A trade show booth presents your company as a compact, efficient unit. The best portable trade show booths usually offer a display with the company logo, promotional materials, and flyers that describe the nature of your services, general prices and times of availability. The combined effect of a professional-looking booth, well-informed people to staff it, and strong promotional items makes your company’s appearance into an event. But why?

There is a complete psychology behind the use of the portable trade show booth.

When you get your display up and running, it will quickly be obvious even to a first-time trade show attendee how many staffers are appropriate in your trade show booth. The booth’s size comfortably accommodates a certain number of your crew and your visitors without appearing claustrophobic. The “one body too many” factor may be eliminated right away, because you’ll see and feel the difference. The portable trade show booth has a particular atmosphere with a certain comfortable amount of people. You can get creative with your staffing to accommodate the proper number of people manning the booth at any one time.

These booths are designed to be lightweight and portable—nobody wants to spend half of the first day wrestling with heavy and oversized sections of a display that could topple over if assembled incorrectly. Instead, the literature racks, pop-up displays and panel displays are designed to be as lightweight as possible, while still conveying a sense of “presence”. The outward appearance of the portable trade show booth gives an air of permanence, while still affording ease of setup and maintenance for your crew. An added benefit—the portability of your trade show booth means no overtaxed staffers, worn out from lugging around heavy folding tables and other “make-do” set-up items.

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